The Social Cuppa | Social Media Management
Your socials, but calmer

Social media that feels
natural, consistent,
and human.

I help small businesses show up online without the overwhelm — so you can focus on the work you love.

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13+ clients across photography, wellness, hospitality & more
"Your socials, but calmer." — building content that feels real, not rushed.
Lou Mander - The Social Cuppa

Hi, I'm Lou.

I'm a social media manager who helps small businesses show up online in a way that feels natural, consistent, and human. My background is rooted in building community and telling real stories — not just chasing trends.

I built and ran a successful handmade business from home, teaching myself social media by doing — growing an audience, creating content, and learning what actually works. After time at a digital agency, I knew I wanted to do things differently and built my own business from the ground up.

Over the past 12 months, that business has grown quickly. I now support clients across photography, hospitality, wellness, retail, and creative industries.

13+

Happy clients

12

Months in business

1.1M

Monthly views delivered

5+

Industries supported

Before we think about posts, we start with clarity.

Every business I work with begins by looking at three key things. This gives us direction and purpose, so we're not just posting for the sake of it. It means everything we share makes sense for your business and where you're heading.

Objectives

What you actually want social media to do for your business — whether that's visibility, bookings, sales, or building trust.

Audience

Who you're speaking to, what they care about, and how they find you.

Strategy

How your content supports your goals in a way that feels manageable and realistic.

What to expect

01

Getting Started

A short onboarding chat where we talk through your business, audience, and what you'd like social media to do for you.

02

Monthly Planning

At the start of each month you'll receive a PDF content plan with post ideas, themes, and suggested captions for your approval.

03

Scheduling

Once approved, content is scheduled across your agreed platforms. Your account stays active and consistent without daily input from you.

04

Ongoing Support

Throughout the month I'm on hand for questions, updates, and light adjustments. We check in regularly to review what's working.

What you can expect

  • → Clear communication
  • → Content that sounds like you
  • → A calm, organised process
  • → Consistency without overwhelm

What I need from you

  • → Timely feedback on content plans
  • → Key dates, offers, or updates
  • → Occasional content where needed

Three types of content. One balanced feed.

To keep things simple and sustainable, we focus on a content mix that helps your feed feel human rather than sales-driven — while still supporting your business goals.

Educate

Helpful information, insight, or guidance that supports your audience and positions you as knowledgeable and trustworthy.

Entertain

Light, relatable content that shows your personality, values, or day-to-day moments. The posts people actually enjoy seeing.

Community

Content that builds connection, conversation, and a sense of belonging around your brand.

Because when people connect with a story, they remember it.

I focus on steady, sustainable growth rather than overnight success or viral moments. The aim is always to create content that feels aligned with each business and their audience.

Over the past 12 months, I've supported small businesses across photography, wellness, hospitality, retail, and creative industries — helping them grow visibility, confidence, and connection online.

Start your journey
1.1M

Monthly views grown from 150 in 12 months

378K

Monthly views grown from 25K in just 3 months

13+

Clients supported across photography, wellness, hospitality, retail, and creative industries with consistent growth in reach and engagement

Simple, transparent pricing.

Ongoing support, not one-off posting — designed to take social media off your plate and give you peace of mind.

Core package
£150

per month

Monthly Social Media Management

  • Monthly content plan (12–13 posts, 3 a week)
  • Captions & content ideas in your brand voice
  • Scheduling across agreed platforms
  • Ongoing communication & monthly check-ins
Get started
Optional add-on
£180

per month

Community Management

  • Weekday engagement & account check-ins
  • Replying to comments & standard DMs
  • Sharing posts & mentions to Stories
  • Keeping your account active and responsive

Social Content Day

From £275

Relaxed filming session — a bank of 10 short-form videos

Video Editing

£40/hr

Short-form social edits, 4–5 videos per session

Additional Support

Quoted

Newsletters, extra platforms, or additional content

Thoughtful. Calm. Consistent.

I genuinely care about the businesses I work with. I don't see social media as a tick box or something to rush through — I take the time to understand you, your work, and what success actually looks like for you.

If you're looking for someone who will treat your business with care, communicate clearly, and build something sustainable rather than chasing quick wins — I'd love to work together.

Let's have a chat.

Ready to take social media off your plate? Drop me a message and we'll start with a relaxed conversation about your business and what you're looking for.

Send Lou a message

Lou xx

The Social Cuppa

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